7UP | Spot The Original

We launched a regional campaign rooted in authentic street culture. We collaborated with real graffiti artists to create optical illusions where a human hand and a can of 7Up interacted directly with the art. The campaign started as a disruptive visual piece, then evolved into a social challenge inviting people to spot the graffiti and recreate their own versions. What began as a creative activation quickly gained traction, resonating with audiences across the region, and was soon implemented in multiple markets including the UAE and Cairo.

Playful shots captured the artists in their everyday flow, from casual prep to bold strokes on the wall, bringing the 7Up spirit to life with raw energy and authenticity showcasing the energy, creativity, and collaboration that powered this campaign.