The Malt Gallery

The campaign positioned Malt Gallery as the “world’s best-selling liquor store” through a clever visual metaphor: liquor bottles lined up like book spines, hinting at best-seller lists. In the sub-KVs, we drew inspiration from iconic book titles of their era, pairing them with liquor genres in playful, surrealistic visuals. The result was a witty, visually striking campaign that blended literature and liquor, turning bottles into stories and engaging the audience through clever wordplay and optical illusions.