Dewars | A Heritage Worth Reviving

Gold in Dubai Lynx 2014
Gold & Silver in Mena Cristal 2013

Tension Point
Lebanon’s cultural landmarks and stories were being forgotten,
with younger generations disconnected from their heritage.

Insight
Lebanese pride in heritage is strong, but it needs a modern,
engaging way to be rediscovered and preserved.

Idea
Dewar’s positioned itself as a guardian of heritage by creating a platform that
empowered people to revive and share their own.

Execution

• Developed a mobile app where users could document, geo-tag, and share forgotten cultural landmarks.

• Built a crowdsourced digital archive, turning personal contributions into a living heritage map.

• Amplified through PR, digital storytelling, and influencer engagement to drive participation.
  

Results

• Sparked a national conversation around preserving heritage.

• Positioned Dewar’s as a brand that values cultural legacy, not only whisky-making.

• Awarded Gold in Digital PR (MENA Cristal Awards 2013),
  Silver (Sapphire) for Integrated Driven by PR, and Gold at Dubai Lynx 2014.