Sama Beirut | One Altitude, Multiple Media

Shortlisted in Dubai Lynx 2010 (Print)
One of the Best 100 Posters Worldwide (Print)

For Sama Beirut, Lebanon’s tallest skyscraper, we created a print concept that dramatized its unprecedented height. Using the metaphor of a pigeon, the city’s everyday flyer, we showed how even Beirut’s birds couldn’t reach that high without tools to climb, playfully underscoring the tower’s scale. To extend the idea, we designed a direct mailer in the form of a gum box, sent to invitees for the flat show. The twist: just like a plane ride, reaching such heights would require gum for the ears.