Yelo | Qatar World Cup

Yelo seized the momentum of the 2022 FIFA World Cup to connect with Saudi fans in a bold, interactive way. Under the tagline #جول_وفعل, we invited audiences to tweet and push a virtual ball closer to the goal, each interaction unlocking the gates to what became the largest drive-in cinema in the Kingdom.

Supported by 3D screens, digital banners, and influencer-led hype, the campaign blended online and on-ground activations, turning national pride into a collective experience.

The result? a record-breaking celebration of football, community, and Yelo’s role as Saudi Arabia’s go-to car rental brand.