Anghami & Yelo Ramadan

As Saudi Arabia embraced a new era of music, Yelo, the leading car rental company, saw the perfect chance to connect with audiences in a meaningful way. During Eid al-Fitr, music became the constant companion for millions on the road and Yelo wanted to be part of that journey.

Partnering with Anghami, Yelo sponsored the #1 playlist in Saudi Arabia, embedding itself into people’s everyday moments from Eid celebrations and family visits to road trips, workouts, and morning commutes. With 100% share of voice during the season, the campaign seamlessly linked Yelo’s brand with the joy of music and the freedom of travel.

The result? A campaign that didn’t just raise awareness but positioned Yelo as the ultimate road trip companion in the Kingdom’s evolving cultural landscape.