From Vision to Reality:
The Launch of Prypto
The launch of Prypto, later rebranded as Prypco, marked the debut of a bold new player in the market.
My role involved shaping its first public appearance, ensuring the brand’s identity came to life with impact and clarity.
Approach
I developed the launch event’s creative direction, designing the look and feel to reflect the brand’s forward-thinking vision. Alongside this, I crafted the brand’s social presence, building a consistent visual language that set the tone for its digital voice.
Execution
A launch video was produced and premiered during the event, serving as the central storytelling piece.
It not only introduced the brand but also anchored the experience across touchpoints,
from the stage to social platforms.
Impact
The result was a launch that positioned Prypto/Prypco with confidence, establishing a distinct presence both in-person and online, and laying the foundation for its growth in the market.