The Challenge
As a media platform producing rapid-fire stories, Dubai Post needed templates that were both flexible and fast to deploy. A recurring issue was that content often got cropped and reshared, leaving the brand uncredited. The solution required smart integration of branding without compromising the clean, uncluttered look.

The Solution
We designed a set of modular templates and visual variations that made the Dubai Post instantly recognizable. Branding was subtly yet securely embedded into the style, ensuring visibility even when cropped, while maintaining the clarity and speed needed for high-volume content production.

The Impact
The new identity elevated Dubai Post’s presence, making it more cohesive, distinctive, and resilient in a fast-moving media landscape. The system quickly gained traction and was well-received by audiences and stakeholders alike.