Launching Ferrari ME
Official Social Page
We successfully launched Ferrari’s first official Instagram page for the Middle East, creating a localized digital hub for Ferraristi. Through a four-phase strategy setup, launch, amplification, and an always-on approach we boosted awareness, built community engagement, and gave the brand a stronger, more relevant regional presence.
Ferrari sought to strengthen its connection with Middle Eastern audiences by moving beyond its global platforms and creating a dedicated Instagram page.
The goal: celebrate Ferrari’s legacy, tailor content to local culture, and establish a vibrant community in one of the world’s most digitally active regions.
Challenge
Despite global prestige, Ferrari lacked a localized digital touchpoint
in the Middle East. The new page needed to:
Enhance brand relevance through localized storytelling
Foster a stronger Ferraristi community
Engage younger audiences on social platforms
Provide a credible, verified regional channel
Solution:
Four-Phase Strategy
1 - Setup: Page creation, verification, and a curated 9-post grid showcasing regional landmarks.
2 - Launch & Promote: Public launch, targeted paid media for follower growth, and dealer collaboration.
3 -Amplify: Strong activation around Casa Ferrari with event coverage, broadcast channels, and newsletters.
4 - Always-On: Sustainable, locally relevant content across heritage, portfolio, and community pillars, plus innovative formats like AI and ASMR series.
