Sodic Stories Around Every Corner
Winning the SODIC pitch was more than a milestone, it secured us one of Egypt’s leading real estate developers, with a diverse portfolio of large-scale residential, commercial, and lifestyle projects. Beyond the win, it was the reason we opened our Cairo office, giving us a foothold in Egypt and paving the way to work with other major names in the market.
Challenge
Sodic’s promise, Live More, needed a creative platform that was authentic, inspiring, and flexible enough to reflect the brand’s diverse offerings.
Idea
Inspired by the cube in SODIC’s emblem, we drew a parallel between its corners and the stories lived in real life. This led to “Stories Around Every Corner”a narrative that connects moments, memories, and communities while expanding naturally across products and experiences.
Impact
The platform positioned Sodic as more than a developer: a brand shaping communities where people truly Live More. For us, it was the start of our Cairo journey and a catalyst for regional growth.