Stradivarius Do What You Love

It all began with a simple belief: fulfillment comes from doing what you love. Stradivarius set out to spark a movement around this idea, starting small, growing regionally, and finally inviting everyone to take part.

Phase 2
The Expansion (Regional)

With momentum building, we expanded across the region through three unique voices:

A Lebanese pharmacist turned baker,
A Qatari financier turned stylist,
An Egyptian banker turned DJ.
Their diverse paths reinforced that passion looks different for everyone.

Phase 1
The Spark (Local)

We started with Stephani Atallah, whose authentic story perfectly embodied the brand spirit. Her journey struck a chord with the audience, proving the power of the concept and setting the stage for what came next.

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Phase 3 The Invitation (#LeaveYourMark):

Finally, we opened the stage to the community. Through #LeaveYourMark, people shared their own passions and stories each as unique as a fingerprint. What began as a campaign became a collective movement of self-expression.

Stradivarius Do What You Love

It all began with a simple belief: fulfillment comes from doing what you love. Stradivarius set out to spark a movement around this idea, starting small, growing regionally, and finally inviting everyone to take part.

Phase 2The Expansion (Regional)

Phase 1The Spark (Local)

Phase 3 The Invitation (#LeaveYourMark):Finally, we opened the stage to the community. Through #LeaveYourMark, people shared their own passions and stories each as unique as a fingerprint. What began as a campaign became a collective movement of self-expression.

NFPC | Lacnor . Laban Up . Oasis . Blu

Sodic | Cairo Social Launch

Phase 2
The Expansion (Regional)

Phase 1
The Spark (Local)

Phase 3 The Invitation (#LeaveYourMark):

Finally, we opened the stage to the community. Through #LeaveYourMark, people shared their own passions and stories each as unique as a fingerprint. What began as a campaign became a collective movement of self-expression.